Arianee provides a protocol for tokenized digital product passports that enables brands and consumers to establish verified ownership and traceability of physical products. This technology enhances product lifecycle management, promotes sustainability, and empowers users with control over their data while facilitating new revenue models in the second-hand market.
Funding
$21.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TGFounders
Product
Problem
Many physical products lack a verifiable digital identity, making it difficult for brands and consumers to track ownership, authenticity, and product history throughout the product lifecycle. This opacity limits opportunities for circular business models, hinders sustainability efforts, and restricts consumers' control over their product-related data.
Solution
Arianee offers a protocol for creating tokenized digital passports that establish a secure and transparent link between physical products, brands, and owners. By minting dynamic NFTs representing product ownership, Arianee enables brands to provide verified product information, track product provenance, and facilitate direct communication with consumers. This technology supports circular economy initiatives by enabling traceability, repairability, and responsible end-of-life management. Consumers gain control over their product data and can access exclusive services, participate in token-gated communities, and engage in the second-hand market with confidence.
Target Audience
Arianee targets brands across various industries, including luxury goods, apparel, and electronics, seeking to enhance customer relationships, promote sustainability, and unlock new revenue streams through digital product passports.
Features
- Multi-EVM compatibility, allowing deployment on various Ethereum Virtual Machine layers for flexibility and performance
- Token-based system for native interoperability with diverse information systems
- Oracle of certified addresses to verify brand wallets involved in protocol governance
- Suite of smart contracts for minting, enhancing, and interacting with dynamic NFTs
- Tools and APIs for enterprise integration
- Support for token-gated ownership services and exclusive post-purchase experiences