Ariadne utilizes a patented AI system that analyzes anonymous smartphone signals to provide precise people counting and customer flow analytics. This technology enables businesses to optimize visitor engagement, improve operational efficiency, and enhance marketing strategies based on real-time data insights.
Funding
$9.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses often lack precise, real-time data on customer behavior within physical spaces, hindering their ability to optimize operations, marketing, and customer engagement. Traditional methods like cameras and manual counts offer limited insights into visitor journeys and lack the ability to proactively influence customer behavior.
Solution
Ariadne provides an AI-powered system that analyzes anonymous smartphone signals to deliver accurate people counting and customer flow analytics. The technology offers businesses insights into visitor trajectories, heatmaps, dwell times, and flow patterns, enabling them to understand how customers move through physical spaces. By leveraging this data, businesses can optimize employee scheduling, implement location-based marketing campaigns, and improve indoor navigation to enhance the overall customer experience and drive revenue. Ariadne's solution is designed to be privacy-focused and GDPR compliant, ensuring responsible data handling.
Target Audience
Ariadne's primary customers include retail stores, shopping centers, airports, and smart cities seeking to improve operational efficiency, enhance customer experiences, and optimize marketing strategies through data-driven insights.
Features
- AI-driven analysis of anonymous smartphone signals for precise people counting
- Real-time tracking of visitor trajectories and flow patterns within physical spaces
- Heatmap visualizations to identify high-traffic areas and optimize store layouts
- Dwell time analysis to understand customer engagement with specific products or displays
- Location-based marketing capabilities to deliver targeted offers and promotions
- Indoor navigation features to guide customers through the store or venue
- Employee scheduling optimization based on predicted visitor numbers
- Support for existing access points, eliminating the need for proprietary hardware