Arcum
Arcum provides AI-driven predictive analytics and automated decision-making tools that enhance revenue generation and merchant retention. The company delivers actionable insights and tailored strategies to combat declining merchant engagement and revenue loss.
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
- Financial Technology
- Software Only
Funding
Raised to date
$70KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Payment companies face challenges in predicting merchant churn and identifying opportunities for revenue growth, leading to potential revenue loss and decreased portfolio health. Traditional methods often lack the depth and accuracy needed to proactively address these issues.
Solution
Arcum provides an AI-powered platform, RevMax Studio, that analyzes transactional, product, service, and macroeconomic data to predict merchant behavior and provide actionable insights. The platform uses machine learning algorithms to identify merchants at risk of churn, understand the reasons behind potential attrition, and recommend specific actions to improve retention. By providing a comprehensive view of the customer journey, Arcum enables payment companies to proactively retain merchants, increase customer lifetime value, and boost overall portfolio health. The AI-driven insights help optimize pricing strategies and identify cross-selling opportunities, leading to increased revenue and stronger merchant relationships.
Target Audience
Arcum primarily serves payment processors, ISOs (Independent Sales Organizations), and other financial institutions that manage merchant portfolios and seek to reduce churn and increase revenue.
Features
- AI-powered predictive analytics using Archimedes AI to forecast merchant churn up to 12 months in advance
- RevMax Studio platform for managing merchant portfolios and implementing retention strategies
- Portfolio Manager to visualize and analyze key trends, risks, and opportunities within the merchant base
- Revenue Retention Manager to identify at-risk merchants and recommend targeted interventions
- Win-Back Manager to re-engage churned merchants and recover lost revenue
- Integration with NMI's MRM (formerly IRIS CRM) for seamless data access and workflow automation
- Customizable dashboards and reporting tools to track key performance indicators (KPIs) and measure the impact of retention efforts