Archive is an AI-powered platform for social listening and creator discovery, specializing in short-form video content analysis. It automates influencer marketing workflows, including creator vetting, gifting, and campaign reporting, to scale creator programs efficiently. The platform captures tagged and untagged user-generated content (UGC) and provides rights management for repurposing content in marketing channels.
Funding
$16.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently manage and leverage user-generated content (UGC) for influencer marketing, leading to increased content creation costs and slower influencer discovery. Manually monitoring social media for relevant UGC is time-consuming and resource-intensive, hindering a brand's ability to capitalize on authentic customer content.
Solution
Archive App provides a digital asset management platform that automates the process of collecting, organizing, and publishing shoppable UGC. The platform streamlines influencer marketing by enabling brands to quickly discover relevant influencers and curate authentic content feeds for their e-commerce sites. By automating content management and facilitating the use of UGC, Archive App helps brands reduce content creation costs, increase revenue, and improve conversion rates. The platform's shoppable UGC feed widget allows brands to showcase their best content directly on their e-commerce site, driving sales and enhancing the customer experience.
Target Audience
Archive App primarily targets fast-growing consumer brands that are looking to leverage UGC to enhance their influencer marketing efforts and drive sales.
Features
- Automated content management system for collecting and organizing UGC from various social media platforms
- Influencer search functionality to quickly identify relevant creators based on keywords, hashtags, and audience demographics
- Shoppable UGC feed widget that can be embedded on e-commerce sites to showcase authentic customer content
- Content curation tools for selecting and approving UGC for publication
- Analytics dashboard to track the performance of UGC campaigns and measure their impact on revenue and conversion rates
- Integrations with e-commerce platforms such as Shopify and WooCommerce