Archival offers an AI ROI platform that links individual AI tool usage to CRM‑driven performance metrics such as pipeline velocity, conversion rates, and deal size. By integrating with Salesforce, HubSpot and major generative AI services, it provides dashboards and alerts that identify high‑impact AI use cases and underutilized opportunities for sales, marketing, and customer‑success teams.
Funding
Funding not disclosed
Founders
Product
Problem
Companies adopt AI tools but lack visibility into how those tools affect actual business outcomes, making it difficult to justify investments or optimize usage. Without linking AI activity to performance metrics, teams cannot identify which initiatives drive revenue or where potential value is being missed.
Solution
Archival provides an AI ROI platform that connects to existing CRM systems (e.g., Salesforce, HubSpot) and popular generative AI tools such as ChatGPT, Claude, Gemini, and Copilot. It records AI usage at the individual employee level and correlates that data with key performance indicators like pipeline velocity, conversion rates, and deal size. By aggregating and visualizing these correlations, the platform highlights which AI use cases generate measurable business impact and flags underutilized opportunities. The integration works without altering current workflows, allowing teams to be up and running within days. Decision makers receive clear, data‑driven insights to prioritize AI initiatives, allocate resources, and demonstrate ROI to stakeholders.
Target Audience
Primary customers are sales, marketing, and customer‑success teams in B2B enterprises that rely on CRM data and AI assistants to drive revenue, as well as analytics leaders seeking to quantify AI’s business impact.
Features
- Bi‑directional connectors for major CRMs (Salesforce, HubSpot) and leading generative AI services
- Granular tracking of AI interactions per user, capturing frequency, context, and tool usage
- Automated mapping of AI activity to real‑time performance metrics (pipeline velocity, conversion rate, deal size)
- Dashboard visualizations that surface high‑impact AI use cases and underperforming areas
- Quick deployment with plug‑and‑play integration that preserves existing workflows
- Alerting and reporting tools to inform managers of shifts in AI‑driven performance