Archetype Data supplies comprehensive business, consumer, and connected "Linq360" data to support digital marketing, workflow automation, and data science initiatives. The company's proprietary Linq360 linkage bridges business owners and executives to their consumer profiles, enabling a 360-degree view of individuals across professional and personal contexts. With over 400 consumer data elements and extensive business firmographics, Archetype Data powers targeted segmentation and predictive modeling for its clients.
Funding
Funding not disclosed
Founders
Product
Problem
Organizations often struggle to access comprehensive, accurate data that spans both business and consumer domains, forcing them to manage fragmented datasets and incomplete customer views. This fragmentation limits the effectiveness of digital marketing campaigns, workflow automation, and predictive analytics, as businesses cannot fully understand the individuals they target across professional and personal contexts.
Solution
Archetype Data provides an integrated data platform combining Business, Consumer, and proprietary "Linq360" connected data to deliver a complete view of individuals in both their professional and personal lives. The company offers over 400 consumer data elements spanning demographic, home, auto, behavioral, intent, and purchase information, alongside business data including firmographics, classification codes, employee counts, revenue ranges, and key contacts. The Linq360 solution uniquely links business executives and owners to their consumer profiles, enabling a holistic understanding that bridges professional engagements and consumer behaviors. This connected approach supports more targeted and personalized strategies across business and consumer interactions, powering workflows, digital marketing efforts, and data science applications.
Target Audience
Primary customers are marketing teams, data science professionals, and organizations needing comprehensive B2B and B2C data for digital marketing campaigns, workflow automation, and predictive analytics.
Features
- Linq360 proprietary connection linking business executives/owners to their consumer profiles for a comprehensive 360-degree view
- Over 400 consumer data elements including demographic, home, auto, behavioral & intent, and purchase data
- Business data with firmographics, extensive classification codes, employee counts by location and HQ, and revenue ranges
- Business contacts with details for key individuals within organizations
- Predictive data on consumers and businesses to power internal data science and workflow automation
- Data designed to support acquisition, omni-channel campaigns, and audience segmentation for digital marketing