Arcade is an AI‑powered platform that creates on‑brand interactive demos, videos, and visual assets directly from a product’s UI and brand guidelines, delivering polished content in minutes without designers or agencies. Users provide a product URL or media, then edit, personalize, and export the generated assets for embedding or download, with integrations to analytics and sales tools for tracking engagement.
Funding
$14M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Product teams and marketers struggle to create high-quality, on‑brand demos, videos, and visual assets quickly, often requiring designers, agencies, and lengthy production cycles. This slows down storytelling, hampers timely product updates, and limits the ability to scale content across channels and personas.
Solution
Arcade is an AI‑powered platform that generates interactive demos, videos, and visual assets directly from a product’s existing UI and brand guidelines. Users input their product URL or upload media, and the system produces polished, on‑brand content in minutes without manual design work. The platform includes built‑in editing tools, branding kits, and personalization features, allowing teams to customize and repurpose assets for different audiences and formats. Generated content can be embedded, exported as GIF or MP4, and integrated with analytics and CRM systems to track engagement and tie it to pipeline metrics. Subscription plans provide varying levels of AI credits, demo limits, and collaboration features, enabling teams of any size to scale their storytelling efficiently.
Target Audience
Primary customers are product marketing, sales engineering, and product management teams at B2B SaaS companies that need to produce and scale on‑brand interactive demos and video content quickly.
Features
- AI-driven creation of interactive product demos, videos, and visuals using the actual product UI and brand assets
- Brand kit support with custom fonts, colors, and watermark removal to ensure consistent on‑brand output
- Rapid editing and updating of demos (swap steps, reorder, add hotspots) without re‑recording
- Personalization tools such as custom variables, branching, and CTAs for tailored experiences at scale
- Export options for GIF, MP4, and embed code, plus Chrome extension, desktop app, and Figma plugin for easy publishing
- Integration with analytics and sales platforms (Amplitude, Google Analytics, HubSpot, Salesforce, Segment, etc.) to capture engagement data
- Collaboration features including shared workspaces, role‑based access, version history, and multi‑team support in higher tiers
- AI credits system governing usage of video/visual generation, with higher limits on Pro, Growth, and Enterprise plans