ARaura develops a rules engine for augmented reality that enables users to control their digital interactions and visual experiences in the spatial internet. Their first app, Faes AR, allows players to embody their characters in online gameplay, addressing the need for safe and private self-expression in immersive digital environments.
Funding
Funding not disclosed
Founders
Product
Problem
In augmented reality (AR) and spatial internet environments, users lack sufficient control over their digital interactions, leading to potential safety and privacy concerns regarding the rendering of AR content. Current AR systems often fail to adequately address user preferences for what is displayed, creating risks of unwanted or harmful content exposure.
Solution
ARaura has developed a rules engine that empowers users to manage their AR experiences within the spatial internet. This engine governs the rendering of AR elements based on a negotiation between the viewer, the display context, the AR object itself, and the surrounding digital space. The core technology uses a patented method to determine what AR content is displayed, ensuring a safer and more personalized experience. ARaura's initial application, Faes AR, allows users to embody their online personas in a secure and private manner, demonstrating the potential for self-expression in immersive digital environments. The rules engine is designed to be adaptable across various AR applications, providing a consistent framework for managing digital interactions.
Target Audience
The primary target audience includes users of augmented reality applications, particularly those interested in gaming, social interaction, and digital self-expression, as well as brands and institutions seeking to create safe and engaging AR experiences.
Features
- Patented rules engine for dynamic rendering of AR content based on contextual parameters
- Configurable rules based on viewer preferences, display rules, object rules, and space rules
- Negotiation-based decision-making process to determine AR rendering
- Initial application in Faes AR, an augmented reality roleplay app
- Support for user self-expression and digital identity management
- Potential for white-labeling and integration into various AR applications