The startup operates an in-car commerce platform that enables rideshare passengers to order snacks, electronics, and personal care items directly from their smartphones during transit. This service allows drivers to increase their earnings through higher tips and improved customer ratings while providing passengers with convenient access to products.
Funding
$326.7K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional out-of-home advertising methods often lack the precision to target specific demographics and geographic locations, leading to wasted ad spend. Furthermore, fleet owners, retailers, parking operators, and municipalities face high upfront costs and ongoing operational expenses when deploying and maintaining their own digital signage networks.
Solution
Ara provides a digital out-of-home (DOOH) network solution, offering car-top and in-car displays for rideshare vehicles, as well as variable-size displays for retail storefronts, parking facilities, and municipal locations. The company finances, installs, and maintains the hardware, integrates a content management system (CMS), and offers advertising services. Ara's network enables advertisers to engage audiences with geofenced and time-based content, while partners can generate revenue through advertising without the capital expenditure and operational burden of managing their own networks.
Target Audience
Ara serves advertisers seeking targeted out-of-home advertising, as well as fleet owners, retailers, parking operators, and municipalities looking to generate revenue from digital signage without upfront investment.
Features
- Car-top and in-car digital displays for rideshare and taxi vehicles
- Variable-size exterior and in-store displays for retail environments
- Large, kiosked displays for parking facilities and municipal deployments
- Geofencing capabilities for location-based advertising
- Time-based content delivery for optimized ad scheduling
- Full-service hardware financing, installation, and maintenance
- Integrated content management system (CMS)
- Advertising services for content creation and campaign management