This startup operates a hydroponic farm in Riyadh, Saudi Arabia, utilizing soilless cultivation techniques that require significantly less water than traditional agriculture. By providing scalable, local vegetable production, the company addresses the challenges of water scarcity and high transportation costs in food supply chains.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The HoReCa sector in Riyadh faces challenges in sourcing fresh, high-quality vegetables due to reliance on imports, which can result in high transportation costs, reduced shelf life, and inconsistent quality. Traditional farming methods in the region also struggle with water scarcity and environmental impact.
Solution
Arable addresses these challenges by providing locally grown, premium vegetables using advanced hydroponic techniques. Their controlled environment agriculture allows for year-round production with 90% less water compared to traditional farming. Arable delivers fresh herbs and lettuces directly to chefs, restaurants, and hotels within 8 hours of harvest, ensuring superior taste, extended shelf life, and consistent quality. This approach offers a sustainable and reliable alternative to imported produce, reducing waste and supporting the region's culinary excellence.
Target Audience
Arable's primary customers are chefs, restaurants, and hotels (HoReCa sector) in Riyadh seeking a reliable source of fresh, high-quality, and sustainably grown vegetables.
Features
- Hydroponic growing systems that optimize temperature, light, nutrients, and water for consistent quality
- Year-round production capabilities, ensuring a reliable supply regardless of seasonal changes
- Rapid delivery service, from harvest to customer within 8 hours
- Produce with 50% longer shelf life compared to imported alternatives
- Wide variety of lettuces and herbs, including Butterhead, Batavia, Lollo Rosso, Lollo Bionda, Endive, Crystal, Kale, Arugula, Basil, and Swiss Chard
- Sustainable farming practices that use 90% less water than traditional methods and eliminate the need for harmful pesticides
- Cold-chain logistics to maintain produce freshness during transportation