Apriority is a membership platform that continuously monitors borrowers' existing personal, auto, and mortgage loans and sends real-time alerts when interest rates drop. It redirects lender referral commissions to members, allowing them to offset loan costs or fund other financial goals, and includes AI‑driven tools for credit‑score improvement, all delivered via secure, text‑based onboarding and a web dashboard.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
4OVIFounders
Product
Problem
Borrowers often miss opportunities to lower their loan interest rates because lenders keep referral commissions and do not notify borrowers of rate drops, leading to higher ongoing costs and limited access to savings.
Solution
Apriority offers a membership platform that continuously monitors a user’s existing loans across all lenders and sends real-time alerts when rates fall. By redirecting the referral commissions that lenders typically pay to third‑party platforms, Apriority passes that money directly to members, enabling them to offset loan costs or fund other financial goals. The service integrates loan data via secure, bank‑level encryption without performing hard credit pulls, so monitoring does not affect credit scores. An AI‑driven credit‑building toolkit helps members improve their credit profile, further enhancing access to better rates. All features are delivered through a simple text‑based onboarding flow and a web dashboard, providing borrowers with a single view of their debt and ongoing savings opportunities.
Target Audience
Apriority targets individual borrowers with existing personal, auto, or mortgage loans who want to reduce interest costs and improve their credit, as well as employers seeking to reduce employee financial stress.
Features
- Continuous, automated monitoring of all personal loans with daily rate‑dip alerts
- Direct allocation of lender referral commissions to members instead of middle‑man platforms
- Secure data handling using bank‑grade encryption and no hard credit inquiries
- AI‑powered credit‑score improvement tools, including rent reporting and identity protection
- Membership‑only access to exclusive lower‑rate offers and the ability to apply earned commissions toward debt repayment, emergency funds, or other financial needs
- Simple text‑message onboarding to connect existing loans without phone calls or additional paperwork