The startup operates an online marketplace specializing in ladies' innerwear, featuring bras designed with stretchable materials, soft inner layers, adjustable straps, and moisture-wicking, breathable fabrics. This offering addresses the need for comfortable and customizable undergarments that enhance wearability throughout the day.
Funding
$310K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Young teens often experience discomfort and difficulty finding bras that fit well during the various stages of development. Traditional bras may not accommodate changing body shapes, leading to awkwardness and a lack of confidence. Many first-time bra wearers also lack guidance and support during this sensitive life stage.
Solution
Apricotton provides a curated online marketplace offering bras specifically designed for tweens and teens, addressing the unique needs of developing bodies. Their bras feature stretchable materials that adapt to changing shapes, soft inner layers for enhanced comfort, and adjustable straps for a customizable fit. Apricotton aims to normalize bra shopping for young girls by providing comfortable, accessible options and educational resources, fostering a supportive community through first-person accounts and advice.
Target Audience
The primary target audience is tween and teen girls, as well as their parents, seeking comfortable, well-fitting bras designed for developing bodies.
Features
- Bras designed with Apricotton Magic™ stretchable material to accommodate growth
- Soft, comfortable inner layers for all-day wear
- Adjustable straps for a customized fit
- Removable padding for added versatility
- Wide range of styles, including sports bras, bralettes, and strapless options
- Online size guide and educational content to assist with first-time bra shopping
- Option to subscribe to a newsletter for restock notifications, exclusive discounts, and early access to promotions