Butter is a cloud‑based video editor that lets creative teams build, remix, and customize design tools directly on the timeline. It combines drag‑and‑drop blocks, templates, and a library of motion‑graphics, 3D, and shader effects with programmable workflows, enabling users to import assets from any source, edit with speed controls and voiceovers, and instantly generate multiple formats for campaigns. The platform is designed to accelerate content production and scale creative output across brands and agencies.
Funding
Funding not disclosed
Founders
Product
Problem
Creating motion‑graphics‑heavy video content often requires juggling multiple specialized tools, manually syncing assets, and rebuilding effects for each new format, which slows production and makes scaling difficult.
Solution
Butter offers a block‑based video editor that lets creators assemble and remix design tools directly on the timeline. Users can drop in photos, video, audio, or any external asset and immediately apply speed adjustments, voiceovers, and built‑in stock libraries. Each block can be enhanced with layered animations, kinetic type, 3D, shader effects, and other programmable filters, enabling rapid iteration without leaving the editor. Pre‑built templates inspired by leading brands provide a starting point for common campaign formats, while the platform automatically exports to multiple sizes and aspect ratios with a few clicks. This workflow reduces manual hand‑offs and accelerates the production of high‑quality video at scale.
Target Audience
Butter is aimed at creative teams at brands, advertising agencies, and motion‑graphics studios that need to produce video assets quickly and at scale.
Features
- Block‑based timeline where custom design tools and effects can be built, saved, and reused across projects
- Drag‑and‑drop import of photos, video, audio, and external assets from any source
- Integrated speed controls, voiceover recording, and a curated stock library for quick asset sourcing
- Layered animation system supporting motion graphics, kinetic type, 3D, and shader effects with programmable parameters
- Template library modeled on top‑brand campaigns for instant start‑up of common video formats
- One‑click multi‑format export that automatically resizes and re‑encodes content for all major social and advertising placements