AppStory is a hyper‑personalization platform that lets product and growth teams deliver targeted in‑app content—such as stories, videos, banners, and quizzes—based on user cohorts fetched from a CDP.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
App developers often struggle to increase user engagement and conversion because integrating personalized in‑app content requires extensive engineering effort and manual segmentation, leading to slow iteration and low retention.
Solution
AppStory provides a hyper‑personalization platform that connects directly to a customer data platform (CDP) to fetch user cohorts and deliver targeted in‑app experiences such as stories, videos, banners, quizzes, and other interactive widgets. An AI‑driven studio lets product teams design campaigns instantly with a drag‑and‑drop editor, eliminating the need for code changes. Campaigns can be scheduled, frequency‑capped, and triggered by specific user actions or events, ensuring relevance without causing fatigue. Real‑time analytics tie each campaign to defined business goals (e.g., purchases, sign‑ups) and key performance indicators, enabling data‑driven optimization. An A/B testing autopilot uses AI to automatically select the best performing variant, further streamlining growth loops.
Target Audience
Primary customers are product and growth teams at mobile app companies—ranging from indie developers to enterprise brands—who need a no‑code solution to personalize in‑app experiences and boost engagement and conversions.
Features
- SDKs for iOS, Android, Flutter, React Native, React.js, Angular, WordPress, and Shopify for seamless integration
- AI Studio with instant campaign generation and a visual drag‑and‑drop editor
- Cohort‑based targeting via CDP integration, supporting behavior, activity, and preference segments
- Flexible frequency controls, custom rules, and time‑zone aware scheduling
- Goal‑based outcome tracking linked to in‑app events (purchase, add‑to‑cart, view, click) and KPIs
- Automated A/B testing with AI autopilot to select winning variants
- Real‑time analytics dashboard with live data, outcome reporting, and actionable insights
- SOC 2 Type 2 compliance, AES‑256 encryption, and GDPR/RBI‑compliant data handling