AppsFlyer provides a unified marketing cloud that consolidates attribution, deep linking, and data collaboration across mobile, web, CTV, and console channels. The platform normalizes install, revenue, and engagement signals into a single view, offers AI‑driven automation, real‑time fraud protection, and secure clean‑room capabilities for performance marketing teams.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle with fragmented attribution data across mobile, web, CTV, and console channels, making it difficult to measure campaign performance, prove ROI, and coordinate user experiences. Inconsistent deep‑linking mechanisms and limited data collaboration further hinder audience activation and growth optimization.
Solution
AppsFlyer delivers a unified marketing cloud that consolidates measurement, deep linking, data collaboration, and AI-driven automation for mobile, web, CTV, and PC/console environments. The platform ingests raw install, revenue, and engagement signals, normalizes them into a single attribution view, and applies privacy‑safe analytics to surface actionable insights. Integrated deep‑linking routes users from any source—email, QR, social, or web—into personalized in‑app experiences, while the data collaboration suite enables first‑party data clean‑rooms and audience activation with retail‑media measurement. Agentic AI agents automate routine tasks, generate optimization recommendations, and surface trustworthy insights without manual effort. Enterprise‑grade security and real‑time fraud protection ensure that all decisions are based on clean, compliant data.
Target Audience
The primary customers are growth and performance marketing teams at consumer brands, gaming studios, fintech, eCommerce, and travel companies, as well as agencies and enterprise partners that require end‑to‑end attribution, deep linking, and data collaboration capabilities.
Features
- Measurement Suite covering mobile, CTV, PC/console attribution, cross‑platform ROI, incrementality, and creative optimization
- Real‑time fraud protection that detects and blocks bot installs and invalid traffic using adaptive machine‑learning models
- Deep Linking Suite supporting web‑to‑app, QR‑to‑app, email, text, referral, social, and deferred deep links with centralized link management
- Data Collaboration Suite with data clean‑room, audience activation, retail‑media measurement, signal hub, and secure data management
- Agentic AI Suite offering AI copilots, automated workflow agents, and AI‑generated creative performance insights
- Comprehensive SDKs and APIs for seamless integration with ad networks, analytics platforms, and enterprise data warehouses
- Enterprise‑grade security certifications (ISO 27001, SOC 2) and role‑based access controls for GDPR/CCPA compliance