APPROVE is a custom-branded equipment financing platform that integrates seamlessly into B2B sales processes, providing estimated monthly payment options at every point of sale. By connecting customers with a network of multiple lenders, APPROVE enables faster financing approvals and competitive offers, eliminating the need for customers to navigate external lender websites.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B equipment sales are often hindered by the complexities of securing financing, requiring customers to navigate external lender websites and manage cumbersome application processes. This can lead to delays, lost sales, and a fragmented customer experience.
Solution
APPROVE provides a white-labeled equipment financing platform that integrates directly into B2B sales workflows, offering estimated monthly payment options at every point of sale. By connecting customers with a curated network of equipment lenders, APPROVE streamlines the financing approval process and facilitates competitive offers. The platform offers various integration methods, including quoting tool integration, website plugins, application link generators, and QR codes, enabling customers to apply for financing in approximately 60 seconds without leaving the seller's ecosystem. This allows equipment sellers to provide a seamless financing experience, increase approval rates, and accelerate sales cycles.
Target Audience
APPROVE primarily targets equipment dealers, distributors, and original equipment manufacturers (OEMs) seeking to embed financing options into their sales processes. The platform also caters to equipment buyers looking for streamlined access to financing solutions.
Features
- Integration with existing quoting tools to display estimated monthly payments
- Website plugin that calculates and presents estimated monthly payments on product pages with a one-click application slider
- Application Link Generator to create itemized, web-hosted finance applications for inclusion in emails, texts, and quotes
- QR code generator for spec sheets and in-store displays, enabling customers to apply via smartphone
- Access to a network of equipment lenders, increasing approval rates across various business types and credit profiles
- Lender marketplace where lenders compete for customers' business, resulting in competitive offers
- Dashboard visibility for sellers to track customer applications and lender offers