Applike Group provides a suite of tools for mobile app and game publishers to acquire users and monetize their audiences at scale. Its adjoe platform uses AI and first‑party data to deliver personalized rewarded and programmatic ads to over 600 million users, while the Sunday division supplies high‑engagement hybrid‑casual games as ready‑made ad inventory, and justtrack offers a SaaS dashboard for end‑to‑end user acquisition, analytics, and automation.
Funding
$108.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
App publishers often struggle to acquire high-quality users at scale and to monetize their user base efficiently, especially across diverse global markets. Traditional ad networks may deliver low engagement and limited personalization, reducing revenue potential.
Solution
Applike Group addresses these challenges through a portfolio of specialized products. adjoe provides a rewarded and programmatic advertising platform that leverages AI and first‑party data to deliver highly personalized ad experiences to over 600 million mobile users worldwide. The Sunday division develops and markets hybrid‑casual games that achieve top‑chart performance and generate massive download volumes, offering developers ready‑made, high‑engagement inventory. justtrack offers a SaaS suite that consolidates user acquisition, analytics, and automation, enabling publishers to manage and optimize their global growth campaigns from a single dashboard. Together, these solutions help app and game developers acquire motivated users, increase in‑app revenue, and gain deeper product insights.
Target Audience
Primary customers are mobile app developers, game publishers, and digital marketers seeking to grow their user base and maximize in‑app revenue across global markets.
Features
- AI‑driven ad targeting and real‑time personalization for rewarded and programmatic ads via adjoe
- Rewarded ad formats (Playtime, Arcade) that integrate seamlessly into mobile apps to boost user engagement
- Access to a network of over 600 million global mobile users for scalable user acquisition
- Sunday’s portfolio of top‑ranking hybrid‑casual games that provide pre‑built, high‑monetization inventory
- justtrack SaaS platform for end‑to‑end campaign management, performance analytics, and marketing automation
- Unified reporting and insights across acquisition, monetization, and user behavior metrics