Choose is a mobile‑first marketplace that curates a daily drop of sustainable, boutique and high‑quality products, delivering them through an intuitive storefront‑like app. It helps environmentally‑conscious shoppers discover and purchase vetted brands at discounted prices, while offering free and paid plans for small businesses to reach customers with fast shipping, free returns and dedicated support.
Funding
$21.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking sustainable, small‑business, and high‑quality products often struggle to discover such brands amid a fragmented online retail landscape, leading to missed opportunities for both shoppers and emerging designers.
Solution
Choose provides a mobile‑first marketplace that delivers a curated “daily drop” of vetted, eco‑friendly and boutique brands directly to users’ phones. The app’s intuitive browsing experience mimics a downtown shopping stroll, allowing users to explore new items, receive personalized recommendations, and purchase at discounted prices. Integrated fast shipping, free returns, and secure payment streamline the checkout process, while responsive customer service addresses cross‑border order issues. By continuously rotating its catalog, Choose keeps the offering fresh and encourages repeat discovery. The platform also offers a free tier for low‑volume sellers and custom plans for larger partners, supporting scalable growth for brands and the marketplace alike.
Target Audience
Primary users are environmentally‑conscious consumers and fashion enthusiasts looking for unique, sustainable brands, while the platform serves emerging boutique brands and small businesses seeking a curated sales channel.
Features
- iOS and Android apps delivering daily curated selections of sustainable and boutique products
- Personalized discovery flow with an intuitive, storefront‑like UI
- Discounted pricing on featured items to incentivize trial and repeat purchases
- Fast delivery, free returns, and secure multi‑step payment processing
- Dedicated customer‑service support for international orders and issue resolution
- Community access and basic API integration for brand partners on the free plan
- Custom enterprise plan offering unlimited orders, priority support, advanced analytics, and bespoke integrations