Apna Mart is a hyperlocal retail platform that aggregates inventory from a network of over 200 neighborhood stores in tier‑2 and tier‑3 Indian cities, allowing customers to browse a wide range of groceries, personal care, baby products, and more via a mobile app or web portal. Orders are fulfilled by a dedicated local delivery fleet, typically reaching customers within about 10 minutes at competitive prices with frequent promotions. The company also offers a franchise model that equips local entrepreneurs with technology, logistics, and branding to operate stores under the Apna Mart network.
Funding
$20.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OFFounders
Product
Problem
Consumers in tier‑2 and tier‑3 Indian cities often lack convenient access to a wide range of grocery and daily essentials, facing long travel times to stores or delayed deliveries from centralized e‑commerce platforms.
Solution
Apna Mart operates a hyperlocal retail network that connects nearby neighborhood stores with customers through a mobile app and web portal. By aggregating inventory from over 200 partner stores, the platform enables shoppers to browse a broad assortment of groceries, personal care items, baby products, and more, and place orders for delivery within approximately 10 minutes. Prices are positioned competitively, and regular promotions make everyday shopping affordable. The service also offers a franchise model, allowing local entrepreneurs to join the network and benefit from shared logistics, technology, and branding, thereby expanding coverage and ensuring consistent availability across cities.
Target Audience
Primary customers are urban and semi‑urban consumers in tier‑2 and tier‑3 cities seeking fast, affordable grocery delivery, while the franchise model targets local entrepreneurs who want to run a neighborhood retail store with built‑in logistics and digital support.
Features
- Mobile app and web interface for browsing categories, locating the nearest Apna Mart store, and placing orders instantly
- Guaranteed delivery in about 10 minutes through a dedicated local delivery fleet
- Wide product range covering groceries, staples, beverages, snacks, personal care, baby care, pet care, stationery, toys, and regional items
- Competitive pricing with frequent offers, deals, and discounts to enhance affordability
- Real‑time inventory integration with partner stores to reflect accurate stock levels
- Franchise program that provides partners with technology, logistics support, and brand assets to operate a neighborhood store under the Apna Mart network
- Store‑locator feature that helps customers find the closest participating outlet