The startup operates as a non-banking finance company that provides structured financing solutions specifically for affordable housing and credit access to micro, small, and medium enterprises. By offering tailored financial services, it addresses the lack of accessible funding options for underserved sectors in the housing and small business markets.
Funding
$58.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CFounders
Product
Problem
Micro, small, and medium enterprises (MSMEs) in semi-urban and rural areas often face challenges in accessing adequate financing due to a lack of formal income documentation and limited banking infrastructure. Traditional financial institutions are often hesitant to lend to these businesses, hindering their growth and potential. This creates a significant credit gap, preventing deserving MSMEs from focusing on expansion and improvement.
Solution
APAC Financial Services is a tech-enabled non-banking financial company (NBFC) that provides tailored MSME loans to address the financial needs of underbanked businesses in India. APAC utilizes a proprietary origination and underwriting technology platform called "Alpha" to streamline the loan application process and assess creditworthiness based on evaluated income. This digital-first approach enables faster turnaround times, minimal documentation, and customized loan solutions. By directly sourcing customers through a branch network and leveraging technology, APAC aims to empower MSMEs with the capital they need to purchase stock, modernize their operations, and achieve their business goals.
Target Audience
The primary target audience includes micro and small business owners in semi-urban and rural markets, such as kirana stores, animal product owners, vegetable and fruit traders, plumbers, and painters.
Features
- Loan amounts starting from Rs. 300,000
- Digital and paperless customer onboarding
- Aadhaar-based e-signing for simplified documentation
- Customer-friendly mobile app for real-time loan tracking, accessing documents, and EMI payments
- Proprietary "Alpha" platform for assessed income-based lending
- Branch network spanning multiple states and union territories for direct customer sourcing