Anzu.io is an in-game advertising platform that utilizes programmatic technology to integrate non-disruptive, real-world brand advertisements into mobile, PC, console, and metaverse games. This approach allows game developers to generate sustainable revenue while enhancing the player experience by avoiding intrusive ad formats.
Funding
$65M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ECFounders
Product
Problem
Traditional advertising methods often disrupt the gaming experience, leading to player dissatisfaction and hindering developer revenue. Intrusive ad formats detract from gameplay, damaging the immersive environment and potentially reducing player engagement.
Solution
Anzu provides a programmatic in-game advertising platform that integrates non-disruptive, real-world brand advertisements into games across mobile, PC, console, and metaverse platforms. This approach allows game developers to generate sustainable revenue streams while respecting the player experience through blended, relevant, and realistic ad formats. Anzu's technology ensures that ads complement the gameplay, enhancing the environment without interrupting the user. The platform offers advertisers access to a diverse audience within gaming environments, providing a seamless way to connect with players.
Target Audience
Anzu's primary customers include brand advertisers looking to reach gamers and game developers seeking to monetize their games without disrupting the player experience.
Features
- Programmatic platform for buying and selling in-game advertising inventory
- Non-intrusive ad formats that blend seamlessly into the gaming environment
- Support for mobile, PC, console, and metaverse platforms
- Real-time campaign management and optimization using AI-driven insights
- Integration with major DSPs like The Trade Desk, Yahoo, and Adform
- IAB-compliant ad formats with standard IAN and oRTB creative specifications
- Pre-bid blocking solution to detect and prevent invalid traffic (IVT)
- Cross-funnel attribution measurement to track campaign performance