The startup operates an ad-tech platform that integrates addressable TV and OTT advertising with ad management, real-time analytics, and digital marketing integration. This solution enables mobile advertisers to efficiently execute campaigns on TV channels, enhancing targeting precision and campaign performance.
Funding
$11.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional TV advertising lacks the precision targeting and real-time analytics available in digital advertising, leading to inefficiencies and reduced ROI for advertisers. Existing server-side ad insertion (SSAI) solutions for OTT and FAST services often suffer from limitations in interactivity, scalability, and the ability to integrate with programmatic demand sources.
Solution
Anypoint Media's FLOWER platform provides a comprehensive ad-tech solution that bridges the gap between traditional TV and digital advertising. FLOWER utilizes client-side playlist manipulation (CSPM) to enable addressable advertising on linear TV, OTT, and FAST services. The platform offers real-time analytics, ad management, and seamless integration with the digital advertising ecosystem, including major demand-side platforms (DSPs). By leveraging granular data analysis and programmatic operations, FLOWER maximizes the value of TV ad inventories and drives revenue growth for content providers.
Target Audience
The primary target audience includes Pay TV operators, OTT/FAST service providers, and advertisers seeking to enhance their TV advertising capabilities with precision targeting, real-time analytics, and programmatic integration.
Features
- Client-Side Playlist Manipulation (CSPM) for interactive and scalable ad insertion
- Real-time ad break adaptation, ensuring maximized fill rates and a smooth viewing experience
- Support for skippable ads, enabling access to Google's TrueView demand
- Integration with Google IMA and PAL SDKs for serving high-CPM video ads from Google AdX and YouTube campaigns
- Pre-decisioning and pre-caching for ultra-low latency ad insertion in live sports
- Full DMP features for precision audience targeting and enhanced inventory value
- Cross-device engagement capabilities, enabling second-screen synchronization and CTV-to-commerce funnels
- Multi-Win Bidding feature optimized for long ad breaks, maximizing fill rates through optimized mediation
- Comprehensive reporting on ad performance, providing real-time insights for informed decision-making
- Automated transcoding to ensure high-quality ad playback across devices