Anyday provides consumers with a flexible payment solution allowing purchases to be split into multiple installments at over 1,500 online shops. This Buy Now, Pay Later service enables shoppers to divide their transaction cost over time, often with zero interest or fees paid by the consumer. Merchants benefit by offering this installment option, which is funded by the merchant side of the transaction.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers face challenges affording larger purchases online, leading to cart abandonment or limiting their shopping options. Traditional financing options may involve lengthy applications, credit checks, and accruing interest, creating barriers for some shoppers.
Solution
Anyday provides a buy now, pay later (BNPL) solution that allows customers to split their online purchases into 4, 6, 8, or 10 interest-free payments. Integrated directly into e-commerce checkout flows, Anyday enables shoppers to manage their budgets more effectively without incurring interest or fees, provided payments are made on time. The service partners with over 1,500 online stores, offering consumers a flexible payment option across various product categories. Merchants benefit by potentially increasing sales and conversion rates by offering a more accessible payment method.
Target Audience
The primary target audience includes online shoppers seeking flexible payment options and e-commerce merchants looking to increase sales and conversion rates.
Features
- Integration with e-commerce platforms to offer BNPL at checkout
- Flexible payment schedules of 4, 6, 8, or 10 installments
- No interest or fees for consumers when payments are made on time
- Mobile app for shoppers to track purchases and manage payment schedules
- Partner directory showcasing merchants that accept Anyday