About Anti Ordinary

This startup manufactures protective headgear for snow sports using patented layering technology that enhances flexibility while maintaining safety standards. Their products provide effective head protection, allowing users to enjoy winter activities with improved comfort and reduced risk of injury.

```xml <problem> Traditional snow sport helmets often sacrifice comfort and style for safety, leading many winter sports enthusiasts to forgo head protection despite the risk of head injuries. Existing helmets can be bulky, ill-fitting, and aesthetically unappealing, deterring users from consistent wear. </problem> <solution> Anti Ordinary provides protective headgear for snow sports that integrates patented layering technology into a beanie-style helmet, enhancing flexibility and comfort without compromising safety standards. The A2 helmet utilizes a dynamic frame comprised of over 80 parts that articulate in more than eight different sections, allowing for seamless and natural adjustment to any head shape. A dual-stage liner, constructed with non-Newtonian PU foams, provides progressive impact absorption, hardening upon impact to protect against both high-energy and sub-concussive impacts. The design incorporates an occipital cup for enhanced fit and mass centralization for improved balance and reduced torque during impacts. </solution> <features> - Dynamic Frame: A patented frame with over 80 parts that articulate to fit any head shape, expanding over 200% laterally and 130% longitudinally. - Dual Stage Liner: A patented composite protection system using multiple materials, including non-Newtonian PU foams, to absorb force across a range of impacts. - Occipital Cup: A tension and cup system designed to cup the occipital bump, ensuring a secure and comfortable fit. - Mass Centralization: A design that strives for the lowest center of gravity, reducing torque and enhancing stability. - Double Certification: Certified to and exceeding EN1077 (European) and ASTM F2040 (USA) helmet certification standards. - Interchangeable & Washable Outer: Allows for easy maintenance and customization. - Merino Inner: Provides warmth and comfort. - Fidlock: A magnetic closure system for easy and secure fastening. - In-frame ventilation: Regulates temperature and prevents overheating. </features> <target_audience> The primary target audience includes skiers, snowboarders, and other snow sports participants who seek a comfortable, stylish, and highly protective alternative to traditional bulky helmets. </target_audience> ```

What does Anti Ordinary do?

Where is Anti Ordinary located?

Anti Ordinary is based in Australia.

When was Anti Ordinary founded?

Anti Ordinary was founded in 2017.

How much funding has Anti Ordinary raised?

Anti Ordinary has raised 880000.

Location

Australia

Founded

2017

Funding

880000

Employees

5 employees

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Anti Ordinary

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Executive Summary

antiordinary.co 300+

Crunchbase

Founded 2017 – Australia

Funding

Estimated Funding

$500K+

Team (5+)

No team information available.

Company Description

Problem

Traditional snow sport helmets often sacrifice comfort and style for safety, leading many winter sports enthusiasts to forgo head protection despite the risk of head injuries. Existing helmets can be bulky, ill-fitting, and aesthetically unappealing, deterring users from consistent wear.

Solution

Anti Ordinary provides protective headgear for snow sports that integrates patented layering technology into a beanie-style helmet, enhancing flexibility and comfort without compromising safety standards. The A2 helmet utilizes a dynamic frame comprised of over 80 parts that articulate in more than eight different sections, allowing for seamless and natural adjustment to any head shape. A dual-stage liner, constructed with non-Newtonian PU foams, provides progressive impact absorption, hardening upon impact to protect against both high-energy and sub-concussive impacts. The design incorporates an occipital cup for enhanced fit and mass centralization for improved balance and reduced torque during impacts.

Features

Dynamic Frame: A patented frame with over 80 parts that articulate to fit any head shape, expanding over 200% laterally and 130% longitudinally.

Dual Stage Liner: A patented composite protection system using multiple materials, including non-Newtonian PU foams, to absorb force across a range of impacts.

Occipital Cup: A tension and cup system designed to cup the occipital bump, ensuring a secure and comfortable fit.

Mass Centralization: A design that strives for the lowest center of gravity, reducing torque and enhancing stability.

Double Certification: Certified to and exceeding EN1077 (European) and ASTM F2040 (USA) helmet certification standards.

Interchangeable & Washable Outer: Allows for easy maintenance and customization.

Merino Inner: Provides warmth and comfort.

Fidlock: A magnetic closure system for easy and secure fastening.

In-frame ventilation: Regulates temperature and prevents overheating.

Target Audience

The primary target audience includes skiers, snowboarders, and other snow sports participants who seek a comfortable, stylish, and highly protective alternative to traditional bulky helmets.