This startup provides sports leagues and teams with a free-to-play, prediction-based game platform for fans. It integrates sponsorship and rewards, enhancing the game-day experience for fans watching in-stadium or at home.
Funding
Funding not disclosed
Founders
Product
Problem
Sports teams and leagues struggle to maintain consistent fan engagement, especially on game days, and often miss opportunities to capture valuable fan data and create new revenue streams through sponsorships. Existing fan engagement methods may not fully leverage digital platforms to create immersive and rewarding experiences for fans of all ages.
Solution
Anthem FX offers a free-to-play, mobile platform designed to amplify fan engagement for sports teams and leagues. The platform provides a digital community experience centered around live, gamified contests and prediction challenges, enhancing the game-day experience for fans whether they are in the stadium or watching from home. By integrating partnership activations with rewards and incentives, Anthem FX helps teams build stronger connections with their fan base, capture valuable data on fan preferences, and create new sponsorship opportunities. The platform's "Fan Precision Score" (FPS) system levels the playing field, allowing fans of all skill levels to compete and be rewarded for their prediction accuracy, fostering a more inclusive and connected fan community.
Target Audience
Anthem FX primarily targets sports teams, leagues, and their brand partners seeking to enhance fan engagement, capture fan data, and create new revenue streams through digital sponsorship opportunities.
Features
- White-label, mobile platform for iOS and Android.
- Live, gamified prediction contests integrated with real-time game stats.
- Fan Precision Score (FPS) system to measure and reward prediction accuracy.
- Dynamic game-day leaderboards showcasing top-performing fans.
- Integrated sponsorship activations with in-platform prizing and giveaways.
- Data analytics dashboard providing insights into fan behaviors and preferences.
- Customizable sub-communities for different skill levels and team affiliations.