Antengo operates the Sellwild Marketplace, a classifieds platform that connects over 75 million monthly in-market shoppers with independent sellers through premium publisher partnerships. This model enhances user engagement and generates incremental revenue for publishers without competing with their existing ad sales.
Funding
Funding not disclosed
Founders
Product
Problem
Many independent sellers lack access to large, engaged audiences, hindering their ability to reach potential customers and grow their businesses. Premium publishers, on the other hand, seek innovative ways to enhance user engagement and generate incremental revenue without disrupting their existing advertising models.
Solution
Antengo's Sellwild Marketplace addresses these challenges by providing a classifieds platform that connects independent sellers with over 75 million monthly in-market shoppers through partnerships with premium publishers. This model allows sellers to tap into a vast audience with purchase intent, while enabling publishers to offer unique content that increases user engagement and session duration. The platform generates an entirely new and incremental revenue stream for publishers without competing with their existing ad sales efforts.
Target Audience
The primary target audience includes independent sellers seeking a broader reach and premium publishers looking to enhance user engagement and generate incremental revenue.
Features
- Classifieds marketplace connecting independent sellers with a large audience of in-market shoppers.
- Partnerships with premium publishers to integrate the marketplace into their sites and apps.
- Custom unit integration for publishers, requiring no coding.
- Access to over 75 million monthly shoppers with purchase intent.
- Focus on consumers at the bottom of the sales funnel, researching products to buy.