Anonymised
The startup develops a privacy-preserving identity and data management solution that utilizes federated AI technology to enhance personalized content access and ad targeting. By keeping personal data on consumer devices, it enables clients to improve audience engagement while ensuring user privacy and data control.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Software Only
Funding
Raised to date
$2.3MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The advertising industry faces increasing challenges in reaching target audiences due to the decline of cookies, rising adoption of ad blockers, and growing privacy concerns among consumers. Existing cookieless solutions often struggle to balance performance with privacy compliance, leaving publishers and advertisers with limited options for effective and privacy-preserving audience targeting.
Solution
Anonymised provides an ID-less data platform that enables publishers and advertisers to understand, reach, and measure audiences at scale without exposing personal data. The platform leverages on-device processing and federated AI to create anonymized audience segments based on cross-domain user profiles. By replacing user IDs with segment values, Anonymised allows for targeted advertising and retargeting while ensuring compliance with privacy regulations like GDPR. This approach allows advertisers to target previously inaccessible audiences, discover new customers, and accurately measure campaign effectiveness, while enabling publishers to monetize their audiences without sharing sensitive data.
Target Audience
The primary target audience includes publishers seeking to monetize their audiences without compromising data privacy, and advertisers aiming to reach target demographics at scale while adhering to privacy regulations.
Features
- ID-less audience targeting using anonymized segments derived from cross-domain user profiles
- On-device data processing to protect user privacy and ensure GDPR compliance
- Cross-publisher audience linking for granular targeting based on consent-based interest and intent data
- AI-powered lookalike models for customer discovery and audience extension
- Real-time data processing for up-to-date audience insights
- Integration with Google's Publisher Provided Signals
- Segment-based attribution and optimization for accurate campaign measurement
- Frequency capping to control ad exposure
- Custom taxonomy support for building targeted audience segments