The startup develops a privacy-preserving identity and data management solution that utilizes federated AI technology to enhance personalized content access and ad targeting. By keeping personal data on consumer devices, it enables clients to improve audience engagement while ensuring user privacy and data control.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers are experiencing declining return on ad spend as budgets shift and traditional buying platforms compete for the same limited inventory. Publishers struggle to fully monetize their audiences because they lack access to high‑value advertisers and advanced targeting tools.
Solution
Anonymised operates a marketplace that directly connects publishers seeking higher monetisation with advertisers aiming to improve campaign performance. Its proprietary technology enables scalable, privacy‑compliant audience targeting that reaches untapped, high‑value customer segments. By accessing inventory beyond conventional buying platforms, marketers can diversify their reach and boost ROAS. The platform maintains strict privacy compliance while delivering precise targeting at scale, allowing both sides to benefit from more efficient ad transactions.
Target Audience
Primary customers are digital marketers and media buyers looking to expand into high‑value, low‑competition audiences, as well as publishers seeking to increase revenue from their audience inventory.
Features
- Marketplace that matches publishers with advertisers for mutually beneficial inventory access
- Proprietary targeting engine delivering high‑accuracy audience segmentation at scale
- Privacy‑compliant data handling that adheres to industry regulations and user consent standards
- Access to inventory not available on mainstream programmatic buying platforms
- Real‑time performance analytics to monitor campaign effectiveness and ROAS improvements