Annum is a data analytics platform that enhances marketing planning by providing actionable insights derived from performance metrics. It enables businesses to optimize their marketing budgets and improve campaign effectiveness through strategic resource allocation.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle with disconnected planning processes and siloed tools, leading to a lack of visibility across channels and hindering effective omnichannel customer experiences. This fragmentation makes it difficult to align cross-functional efforts, optimize marketing spend, and ensure consistent messaging across all touchpoints.
Solution
Annum provides a patented integrated marketing planning software that unifies all campaigns, channels, and tactics—both online and offline—into a single, collaborative calendar view. The platform enables cross-functional teams to align their efforts, make data-driven decisions, and optimize the customer journey. By centralizing marketing plans, Annum facilitates strategic decision-making, improves budget allocation, and ensures that all channels work cohesively to drive revenue. The software integrates with over 1000 applications, automating workflows from planning to execution while allowing team members to continue using their preferred tools.
Target Audience
Annum is designed for strategic integrated marketers, ranging from small teams to complex enterprise organizations, who are focused on optimizing the omnichannel customer experience.
Features
- Unified calendar view displaying all marketing initiatives, campaigns, and tactics across channels
- Color-coding by channel and strategic tagging for intuitive planning and organization
- Drag-and-drop functionality for easy plan adjustments and real-time updates
- Filtering capabilities to isolate views by campaign, target audience segment, and other criteria
- Budget management tools for tracking expenses at the tactic level and optimizing spend
- Integration with 1000+ applications to automate workflows and aggregate tactics
- Parent-child connected calendar structure for enterprise-wide visibility and alignment with corporate strategy
- Exportable calendar views and CSV exports for comprehensive reporting