&HER utilizes AI-driven algorithms and on-demand production methods to create made-to-measure bras that fit individual body shapes, significantly reducing waste and overproduction in the apparel supply chain. This approach addresses the lack of transparency and personalization in mass fashion, offering customers sustainable and tailored lingerie solutions.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The mass production of bras often leads to ill-fitting products due to the vast variation in body shapes, resulting in discomfort for consumers and significant waste from unsold inventory. Current sizing methods are often inaccurate and fail to address the unique needs of each individual, leading to a lack of personalization in the lingerie market.
Solution
&HER utilizes AI-driven algorithms and on-demand manufacturing to create custom-fit bras tailored to individual body measurements. Customers can either use a fit guide or upload images to receive a bra designed specifically for their unique shape. This approach minimizes waste by producing only what is needed and ensures a comfortable, personalized fit. &HER offers a variety of bra styles and materials, including sustainable options like hemp and luxurious cashmere blends. If the initial fit isn't perfect, &HER offers free alterations or remakes, guaranteeing customer satisfaction.
Target Audience
The primary target audience includes women seeking comfortable, well-fitting bras that cater to their unique body shapes, as well as environmentally conscious consumers interested in sustainable and ethically produced lingerie.
Features
- AI-powered fit algorithm that analyzes individual body measurements for personalized bra designs
- On-demand production process to minimize waste and overproduction
- Option to use a fit guide or upload images for custom bra creation
- Wide range of styles including bralettes and yoga bras
- Sustainable material options such as hemp, known for its antibacterial properties and durability
- Luxurious cashmere blends offering softness, breathability, and natural antimicrobial properties
- Free alterations or remakes to ensure a perfect fit