Anarix provides a data integration platform that combines Amazon and Walmart performance metrics with retail and competitive insights, enabling brands to optimize their advertising strategies and improve marketplace performance. The platform offers tools for campaign management, sentiment analysis, and custom reporting, allowing businesses to make data-driven decisions without requiring SQL expertise.
Funding
Funding not disclosed
Founders
Product
Problem
Brands selling on Amazon and Walmart struggle to efficiently analyze marketplace performance data and optimize advertising campaigns due to disparate data sources and the complexity of querying and visualizing the information. The need for SQL expertise to extract actionable insights from platforms like Amazon Marketing Cloud (AMC) further compounds the challenge.
Solution
Anarix provides a data integration and analytics platform designed to streamline e-commerce advertising and marketplace optimization for brands on Amazon and Walmart. The platform unifies advertising, retail, inventory, and order data from both marketplaces, enabling users to track key performance indicators (KPIs) such as Sales, ACoS (Advertising Cost of Sales), and TACoS (Total Advertising Cost of Sales). Anarix offers an intuitive dashboard for creating and scheduling custom reports, crafting audiences, and performing customer sentiment analysis on product reviews. The platform also features AI-powered campaign management tools, including AI+Rule based bidding and smart keyword automation, to improve advertising ROI.
Target Audience
The primary target audience includes brands, agencies, and sellers who advertise and sell products on Amazon and Walmart and need a unified platform to optimize their marketplace performance and advertising strategies.
Features
- Unified reporting dashboard combining Amazon and Walmart vendor and seller central data
- Real-time performance insights through direct API connections with Amazon and Walmart
- AI+Rule based bidder for automated campaign management and optimization
- Smart keyword automation to identify and target high-performing keywords
- Customer sentiment analysis to extract insights from product reviews and improve listings
- Customizable graphs compatible with PowerBI and other reporting tools
- Brand and keyword share of voice tracking at hourly frequency
- Integration with Amazon Marketing Cloud (AMC) for advanced audience creation and analysis