Anantadi is an AI-powered platform that facilitates virtual product placement in movies and TV shows by using scene-finding algorithms to identify contextually relevant opportunities for brands. This technology enables content creators to monetize their productions without disrupting viewer experience, while providing brands with authentic engagement in premium entertainment settings.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Monetizing video content often disrupts the viewer experience with traditional advertising methods. Content creators need ways to generate revenue without compromising artistic integrity or viewer engagement.
Solution
Anantadi offers an AI-powered virtual product placement (VPP) platform that enables revenue teams of TV, OTT, and FAST platforms to identify contextually relevant scenes for virtual product placement. The platform uses scene-finding algorithms to analyze video frames and recommend optimal placement opportunities based on brand categories. This allows content creators to monetize their productions by seamlessly integrating branded products and signage into scenes, without disrupting the viewer experience. The platform streamlines VPP ad operations at scale, enhancing team productivity from end to end.
Target Audience
The primary target audience includes TV networks, OTT platforms, FAST channels, and content creators looking to monetize their video content without disrupting the viewer experience. Brands and advertisers seeking authentic engagement with consumers in premium entertainment settings are also a key audience.
Features
- AI-powered scene recommendation to identify contextually relevant scenes for VPP.
- Tools for efficient content management and optimization, seamless production workflows.
- Dynamic ad delivery system configures to custom campaigns, releasing various VPP versions.
- Publisher/Producer access for efficient content management and optimization.
- Advertiser/Brand access to premium virtual placement opportunities.
- Seamless integration of branded products and signages, with reversioning ready for publishing.
- Customizable campaigns to tailor virtual product placements to specific shows, episodes, or scenes.