Monetizing video content often disrupts the viewer experience with traditional advertising methods. Content creators need ways to generate revenue without compromising artistic integrity or viewer engagement.

Anantadi offers an AI-powered virtual product placement (VPP) platform that enables revenue teams of TV, OTT, and FAST platforms to identify contextually relevant scenes for virtual product placement. The platform uses scene-finding algorithms to analyze video frames and recommend optimal placement opportunities based on brand categories. This allows content creators to monetize their productions by seamlessly integrating branded products and signage into scenes, without disrupting the viewer experience. The platform streamlines VPP ad operations at scale, enhancing team productivity from end to end.

AI-powered scene recommendation to identify contextually relevant scenes for VPP.

Tools for efficient content management and optimization, seamless production workflows.

Dynamic ad delivery system configures to custom campaigns, releasing various VPP versions.

Publisher/Producer access for efficient content management and optimization.

Advertiser/Brand access to premium virtual placement opportunities.

Seamless integration of branded products and signages, with reversioning ready for publishing.

Customizable campaigns to tailor virtual product placements to specific shows, episodes, or scenes.

The primary target audience includes TV networks, OTT platforms, FAST channels, and content creators looking to monetize their video content without disrupting the viewer experience. Brands and advertisers seeking authentic engagement with consumers in premium entertainment settings are also a key audience.

Anantadi operates as an enterprise SaaS platform, offering solutions for sales and revenue teams to work with trusted brands and advertisers.