Analyse² provides data-driven retail analytics solutions specifically designed for the FMCG industry, focusing on optimizing trade promotions and assortment planning based on shopper demand. By enabling retailers and brands to analyze promotional effectiveness and improve product mix, the platform enhances profitability and drives revenue growth.
Funding
Funding not disclosed
Founders
Product
Problem
FMCG brands and retailers struggle to maximize profitability from trade promotions due to difficulties in analyzing promotion effectiveness and optimizing product mix based on actual shopper demand. A significant portion of trade promotions fail to generate profit, and companies often lack the insights needed to plan and execute successful promotions.
Solution
Analyse² provides data-driven analytics solutions tailored for the FMCG industry, enabling brands and retailers to optimize trade promotions and assortment planning based on shopper demand. The A² Trade Promotion solution helps brands maximize returns on trade spend by discovering effective promotion tactics and planning individual promotions that meet targets. For retailers, A² Category Analytics and A² Assortment Planning solutions facilitate category growth through shared insights and optimized product mixes. The platform allows retailers to monetize their data externally and create a competitive advantage through supplier collaboration.
Target Audience
The primary target audience includes FMCG brands and retailers seeking to improve profitability and revenue growth through optimized trade promotions, assortment planning, and category management.
Features
- A² Trade Promotion Insights: Discover promotion tactics that maximize returns on marketing spend, review overall promotion performance, compare different mechanisms, and identify optimal display and media types.
- A² Trade Promotion Optimization: Plan trade promotions that increase sales and profitability based on shopper demand, manage promotion calendars, and forecast baselines and promotional lift.
- A² Category Analytics: Grow product categories using shared category, product, shopper, and promotion insights.
- A² Assortment Planning: Increase sales, profitability, and customer satisfaction with an optimal product mix.
- AI-based demand forecasting and decision recommendation solutions.
- Cloud architecture for accessibility and cost-effectiveness.