ANAAR provides a blockchain-secured authentication platform, called Proof of Making™, that maps the journey of artisan-made products by verifying makers, materials, and methods. The platform creates verifiable digital identities for artisans and products, enabling brands to strengthen supply chain accountability while preserving confidentiality and intellectual property. ANAAR's technology balances transparency with dignity, allowing artisans to maintain control over what information is shared and with whom.
Funding
Funding not disclosed
Founders
Product
Problem
The world's most valuable products often rely on disaggregated informal systems. From sourcing to certification, a lack of integrated, verifiable recognition disconnects brands from the makers behind their handcrafted products and obscures where true value is created.
Solution
ANAAR addresses this by placing artisans' skills, methods, and contributions at the heart of authentication through its Proof of Making™ technology. Built on blockchain and verifiable credentials, ANAAR allows brands to authenticate artisans, materials, and processes, streamline compliance, and strengthen supply chain accountability — all while preserving confidentiality and intellectual property. The platform transforms every step of creation into a trusted and verifiable digital record, making authenticity visible and honoring artisans as recognized contributors. By turning claims into verifiable proof, ANAAR connects the act of creation to the systems that govern luxury and fashion supply chains.
Target Audience
Primary customers are luxury and fashion brands that need to authenticate artisan craftsmanship, streamline compliance, and strengthen supply chain accountability while preserving intellectual property and confidentiality.
Features
- Blockchain-secured Proof of Making™ authentication layer that maps makers, materials, and methods
- Verifiable digital identities for every artisan, supplier, and product that are evident, immutable, and persistent
- Selective disclosure controls allowing granular control over what information is shared and with whom
- Revocable credentials where holders retain ownership and authority over their authentication data
- Portable authentication that travels across systems, brands, and partnerships
- Intrinsic value and authorship embedded within each verified creation