Karen Nelson-Field
Founder
Amplified Intelligence
10/10Traction
Amplified Intelligence provides precise audience measurement through real human attention data, utilizing advanced tracking technology to quantify active, passive, and non-attention metrics across various media platforms. This enables brands to identify inefficiencies in ad spend and improve campaign effectiveness by ensuring their messages reach the right audience.
- Advertising Technology
- Data & Analytics
- Software Only
Updated 22 months ago
Funding
Raised to date
$9.5MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AUmbrella VenturesNo round attributed
- aumbrellavc.com (opens in a new tab)investor website
Funding rounds are not available yet.
Founders
Product
Problem
Advertisers often lack precise insight into whether their intended audience is actively paying attention to their ads, leading to wasted ad spend and ineffective campaigns. Current viewability standards fail to accurately measure actual human attention, resulting in a disconnect between ad delivery and genuine audience engagement.
Solution
Amplified Intelligence provides attention measurement solutions, leveraging real human attention data to help brands optimize their advertising strategies. The company's technology tracks and measures active, passive, and non-attention metrics across various media platforms, offering a more accurate understanding of audience engagement. By quantifying attention, Amplified Intelligence enables advertisers to identify inefficiencies in their media spend, improve campaign performance, and ensure their messages are truly seen and consumed by the intended audience. The platform offers tools for campaign strategy, in-flight performance measurement, and creative testing, all driven by real-time attention data.
Target Audience
The primary target audience includes brands, ad agencies, and media platforms seeking to improve the effectiveness of their advertising campaigns by leveraging accurate attention metrics.
Features
- AttentionPLAN®: A planning tool and API integrator that uses attention metrics to optimize ad placements and spending.
- attentionPROVE®: A measurement pixel that provides real-time human attention insights from live campaigns across web, social, and streaming platforms.
- attentionTRACE: A solution that tests branded creative and messaging using real attention data in real-world environments.
- Digital Advertising Effectiveness Calculator: Determines the effectiveness of online ad spend based on human attention methodology.
- API integrations: Enables seamless integration of attention data into existing media planning and verification systems.
- Real-time attention tracking: Measures active, passive, and non-attention to provide a comprehensive view of audience engagement.
- Cross-platform measurement: Tracks attention across social media, open web, TV, on-demand video, cinema, audio, and OOH/DOOH.