Ampd provides a connected commerce platform that links paid social media campaigns directly to retail sales for CPG brands. The platform enables full-funnel targeting by offering a one-click path to purchase, eliminating redirects and bridge pages. This allows marketers to use actual retail results for closed-loop attribution and AI-powered media optimization across offsite advertising channels.
Funding
$5.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EV+1Founders
Product
Problem
E-commerce companies struggle to efficiently manage and optimize digital advertising campaigns across multiple platforms like Google, Meta, and YouTube to drive sales on retailer websites. Measuring the true impact of ad spend on retailer.com sales is difficult due to a lack of integrated data and closed-loop attribution.
Solution
Ampd is an enterprise advertising platform that automates and optimizes digital ad campaigns across Google, Meta, and YouTube, specifically targeting retailer.com sales. The platform connects digital ads to retailer websites and optimizes for conversions. Ampd enables e-commerce companies to efficiently manage ad spending and drive measurable revenue growth by utilizing data science and closed-loop attribution at the keyword and creative level. The platform integrates into existing marketing stacks and connects to marketing and retailer.com accounts.
Target Audience
The primary customers are e-commerce companies and agencies that want to optimize their digital advertising spend to drive sales on retailer websites.
Features
- Automates and optimizes digital ad campaigns across Google, Meta, and YouTube
- Connects digital ads to retailer.com and optimizes for conversions
- Applies closed-loop attribution at the keyword and creative level
- Powered by channel-to-retailer.com data sets
- AI-powered automation and intelligent campaign management
- Integrates into existing marketing stacks