Amber Hour is a mobile app that connects consumers with local venues offering Australian-made beverages through a subscription service. Members receive monthly drink credits redeemable for house drinks or 2-for-1 offers, while partner venues gain a new customer acquisition channel and increased foot traffic.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers face challenges in discovering local venues offering Australian-made beverages and accessing cost-effective ways to enjoy social outings. Small to medium-sized hospitality businesses struggle with marketing reach and customer acquisition without significant budget allocation.
Solution
Amber Hour offers a subscription-based mobile application that provides members with monthly drink credits redeemable for house drinks or 2-for-1 offers at partner venues across Australia. The platform facilitates the discovery of breweries, bars, and pubs that serve Australian-made beverages, thereby enhancing social experiences for consumers. Simultaneously, it serves as a customer acquisition channel for these venues, driving foot traffic and increasing visibility through a user-friendly interface and a curated network of establishments.
Target Audience
The primary target audience includes consumers seeking value-driven social experiences and local hospitality venues looking to expand their customer base and increase patronage.
Features
- Monthly subscription providing access to drink credits for house drinks or 2-for-1 offers.
- Geolocation-based discovery of partner venues serving Australian-made beer, spirits, cider, and wine.
- In-app redemption system for drink offers, streamlining the customer experience.
- Partnership network spanning over 150 venues across Queensland, New South Wales, Victoria, Western Australia, South Australia, and Tasmania.
- Mobile application interface designed for ease of use in finding and redeeming offers.