Amagi offers a cloud‑native platform that modernizes broadcast and cable operations by replacing legacy playout hardware with software‑defined cloud playout, and unifies live, linear, VOD and FAST streaming workflows for global distribution. The platform also provides server‑side ad insertion and a marketplace for CTV and FAST channels, enabling targeted advertising and new revenue streams while reducing capital costs and improving operational agility.
Funding
$82M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GAFounders
Product
Problem
Traditional broadcast and cable operations rely on hardware‑intensive, on‑premise playout and workflow systems that are costly to maintain, difficult to scale, and slow to adapt to new streaming formats. At the same time, content owners and streaming services face fragmented tools for live, linear, VOD and FAST distribution, making it hard to manage end‑to‑end workflows and monetize inventory efficiently.
Solution
Amagi provides a cloud‑native platform that modernizes broadcast operations, unifies streaming workflows, and enables server‑side ad insertion for CTV and FAST channels. Its suite of services replaces legacy playout hardware with software‑defined cloud playout, supports live, linear and on‑demand content delivery to global OTT destinations, and offers a dynamic ad insertion engine with analytics and marketplace integration. By centralizing media management, scheduling, graphics, and distribution in the cloud, Amagi reduces capital expenditure, improves operational agility, and opens new revenue streams through targeted advertising.
Target Audience
Primary customers are broadcast networks, cable operators, content owners and streaming platforms that need scalable, cloud‑based media workflows and monetization capabilities.
Features
- Amagi CLOUDPORT: cloud‑based broadcast playout with UHD support, multi‑region redundancy, AES‑128 encryption and role‑based access control
- Amagi NOW Platform: integrated suite for remote production, live clipping, media management, scheduling, and master control
- Unified distribution stack delivering linear, VOD, FAST and social publishing to OTT apps, head‑ends and cable operators
- Thunderstorm Dynamic Ad Insertion: server‑side ad stitching, real‑time personalization and analytics across CTV and FAST inventory
- FAST and Ad Marketplaces: self‑service portals for channel creators and advertisers to buy, sell and monetize inventory
- AI‑enhanced automation for content ingest, graphics rendering, and workflow optimization
- Managed services and API integrations for seamless migration from legacy systems and ongoing operational support