Always On Data provides marketers and agencies with always‑active, behavior‑based audience segments that can be activated across premium CTV, programmatic and social inventory.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to personalize campaigns because traditional audience data is limited to demographics and lacks real‑world behavior signals, while data owners find it difficult to monetize their proprietary eCommerce, credit‑card, and mobility datasets without a clear activation pathway.
Solution
Always On Data bridges this gap by delivering always‑active, behavior‑based audience segments that can be directly activated across premium CTV, programmatic, and social inventory. The platform ingests raw signals from data owners, curates and packages them into plug‑and‑play segments, and routes the segments through a mobile ad network for real‑time campaign execution. Marketers receive ready‑to‑use segments that align with purchase intent and mobility patterns, enabling higher conversion rates and measurable outcomes. Data owners benefit from consulting, curation, and activation services that turn their raw signals into revenue streams, while the platform ensures transparent, autonomous, and fast media execution.
Target Audience
Primary customers are media marketers and agencies seeking behavior‑driven audience segments for performance campaigns, and data owners (e.g., retailers, financial institutions, mobility providers) looking to monetize their proprietary signals.
Features
- Integration of eCommerce, credit‑card, and mobility data into audience segments for real‑world behavior targeting
- Plug‑and‑play segment library optimized for conversion across CTV, programmatic and social channels
- Direct activation through a mobile ad network with built‑in performance measurement
- End‑to‑end data curation, consulting, and packaging services for data owners
- Deep integrations with DSPs, SSPs, brands and agencies to ensure premium inventory access
- Transparent, autonomous workflow that minimizes latency from data ingestion to campaign launch