ALT Sports Data provides a real‑time data platform and auto‑manual trading system that captures, structures, and distributes live event information for alternative sports such as combat sports, motorsports, and e‑sports. Its API delivers low‑latency odds and market feeds, enabling sportsbooks and betting operators to quickly launch regulated wagering products and monetize fan acquisition through affiliate tools.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2ORVFounders
Product
Problem
Sportsbooks and betting operators often lack reliable, real-time data and ready-to-use betting markets for emerging and alternative sports, making it difficult to launch and manage wagering products for these niche fan bases.
Solution
ALT Sports Data offers an end‑to‑end data platform that captures, structures, and distributes live event information for alternative leagues such as combat sports, motorsports, and emerging e‑sports. The platform provides a proprietary auto‑manual trading system that creates and exports real‑time betting markets, enabling operators to quickly launch regulated wagering products without extensive integration work. Integrated API feeds deliver official, low‑latency odds and event updates, while an in‑house trading team offers 24/7 communication and performance reporting. The solution also includes affiliate tools that let partners monetize fan acquisition through commission‑based betting and daily fantasy sports referrals. By standardizing and verifying data, ALT Sports Data ensures market integrity and scalability across leagues of any size.
Target Audience
Primary customers are sportsbooks, betting operators, and affiliate marketers seeking to add regulated wagering products for alternative sports, as well as leagues and rights holders that require official data and market creation services.
Features
- Unified capture‑to‑market pipeline that transforms live fight, motorsport, and niche sport data into betting‑ready formats
- Auto‑manual trading platform with real‑time market generation and export for instant sportsbook deployment
- API‑driven, low‑latency data feeds sourced from official league partners, supporting 8,000+ futures, outrights, pre‑match and live markets
- 24/7 access to an in‑house trading team via dedicated voice and messaging channels for market management and support
- Verified, standardized data ensuring integrity for regulators, leagues, and betting operators
- Scalable tiered architecture that accommodates leagues of any size, from emerging promotions to tier‑one properties
- AI‑powered analytics that enhance market pricing, generate insights, and enable fan‑focused storytelling
- Affiliate revenue module that provides commission tracking and integration of NXTbets pages, streaming, and partner marketing tools