altr is a digital fashion platform that enables brands and institutions to digitize and commercialize their fashion archives through interactive 3D viewing and virtual try-on technologies. This approach addresses the inaccessibility of physical archives by transforming them into digital collectibles, allowing for broader audience engagement and new revenue streams.
Funding
$310K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion archives are often physically inaccessible, limiting audience engagement and potential revenue streams for brands and institutions. The value of these archives remains largely untapped due to the constraints of physical storage and display.
Solution
altr is a digital fashion platform that enables brands, creators, and institutions to digitize, showcase, and commercialize their fashion archives. The platform provides a one-stop solution for uploading digital assets and creating interactive 3D views of archived fashion items. Users can access and explore these archives through an immersive 3D viewer, complete with detailed information about the designs. altr also facilitates the monetization of archives by transforming them into digital collectibles, allowing enthusiasts to interact with the designs through virtual try-ons, augmented reality, avatar wearables, and digital-to-physical redemption options.
Target Audience
altr's primary customers include legacy fashion houses, emerging fashion brands, fashion archivists, and institutions looking to showcase and monetize their fashion archives.
Features
- Interactive 3D viewer for showcasing digital fashion archives
- Digitalization support for physical archives
- Virtual try-on and augmented reality features for user engagement
- Digital collectible creation and commercialization tools
- Data analytics to gain insights into user interactions and demographics
- Web3 technology integration for digital ownership and collectibles
- Options for made-to-order retro versions of archived items