Altnext is a live marketing platform designed for esports viewers, utilizing real-time data analytics to enhance viewer engagement during live events. The platform addresses the challenge of connecting brands with a highly interactive audience, enabling targeted promotions and sponsorship opportunities that drive revenue for esports organizations.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Esports viewers are a highly engaged audience, but current methods for brands to connect with them during live events are limited. Traditional advertising methods often fail to capture the attention of this tech-savvy demographic, resulting in missed opportunities for targeted promotions and sponsorships. This lack of effective engagement hinders revenue generation for esports organizations.
Solution
Altnext is a live marketing platform designed to enhance viewer engagement during esports events through real-time data analytics. The platform provides tools for targeted promotions and sponsorship opportunities, enabling brands to connect with esports viewers in a more meaningful way. By leveraging real-time data, Altnext facilitates personalized experiences that resonate with the audience, driving higher engagement rates and improved brand recall. This approach allows esports organizations to unlock new revenue streams by offering more effective advertising solutions to sponsors.
Target Audience
Altnext primarily targets esports organizations, brands, and advertisers looking to engage with esports viewers during live events.
Features
- Real-time data analytics to track viewer behavior and engagement during live esports events.
- Targeted promotion tools for delivering personalized advertisements and offers to specific viewer segments.
- Sponsorship integration features that allow brands to seamlessly incorporate their messaging into the live broadcast.
- Interactive engagement modules, such as polls, quizzes, and contests, to increase viewer participation.
- Performance reporting dashboards that provide insights into campaign effectiveness and ROI.