Altervision develops flow counting technology that utilizes existing surveillance cameras to accurately track customer traffic while excluding employee counts. This enables retailers to gain real-time insights into customer flow and conversion rates, enhancing operational efficiency and informed decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers often lack accurate, real-time data on customer traffic patterns and conversion rates within their stores. Traditional methods may not effectively differentiate between customers and employees, leading to skewed data and inaccurate insights into store performance. This lack of precise data hinders informed decision-making regarding staffing, marketing, and store layout optimization.
Solution
Altervision provides a flow-counting technology that leverages existing surveillance cameras to accurately track customer traffic while excluding employee counts. By analyzing video feeds, the system identifies and counts unique customer visits, providing retailers with real-time insights into customer flow and conversion rates. This data is presented through a dashboard, enabling retailers to understand peak traffic times, optimize staffing levels, and measure the effectiveness of marketing campaigns. The platform integrates with existing point-of-sale (POS) and enterprise resource planning (ERP) systems to correlate traffic data with sales figures, providing a comprehensive view of store performance.
Target Audience
The primary target audience includes retail store managers, operations directors, and marketing analysts seeking to optimize store performance, improve conversion rates, and make data-driven decisions about staffing and marketing strategies.
Features
- Customer flow counting using existing surveillance camera infrastructure
- Employee exclusion to ensure accurate customer traffic data
- Real-time dashboard displaying customer counts, conversion rates, and traffic patterns
- Integration with POS and ERP systems for comprehensive sales and traffic analysis
- Customizable reporting and data visualization tools
- Goal-setting features to track progress towards revenue targets