
AlterityAI provides Caia, an AI-native agentic platform that embeds a "Chief AI Advisor" into the CRM workflows of technology distributors, resellers, and integrators. Caia accelerates the entire sales pipeline, from discovery and multi-vendor quoting to objection handling and closing, delivering dynamic pricing in under an hour. Built on a sovereign architecture, the platform offers complete LLM flexibility and data ownership, enabling customers to scale operations or resell Caia to their own clients.
Funding
Funding not disclosed
Founders
Product
Problem
Technology distributors, resellers, and integrators face margin pressure and a shrinking pipeline, yet traditional hiring is slow, expensive, and risky. Multi-vendor quoting alone can take over three hours per quote, creating a significant bottleneck that limits revenue growth and operational efficiency.
Solution
AlterityAI provides Caia, an AI-native agentic platform that functions as a Chief AI Advisor, integrating directly into existing CRMs like Salesforce, HubSpot, and Microsoft Dynamics 365. Caia coaches sales representatives in real time across every pipeline stage—from discovery and solution design to proposal creation, objection handling, and closing. It automates the generation of dynamic bills of materials (BOM) and pricing, reducing quote turnaround from over three hours to under 60 minutes. The platform is built on a sovereign AI architecture, offering complete LLM flexibility wobble, no vendor lock-in, and full ownership of customer data intelligence, helping organizations capture the full value of AI-driven growth without heavy CapEx or runaway LLM costs.
Target Audience
Primary customers are technology distributors, resellers, and integrators (also known as the tech resale channel) who need to enhance sales performance, improve quoting efficiency, and maintain data sovereignty without adding new headcount.
Features
- Real-time AI coaching for sales reps across all pipeline stages, including discovery, objection handling, and closing
- Dynamic BOM and pricing generation that reduces multi-vendor quoting from 3+ hours to under 60 minutes
- Seamless CRM integration with Salesforce, HubSpot, and Microsoft Dynamics 365 without rip-and-replace
- Sovereign AI architecture with complete LLM flexibility (no vendor lock-in) and ownership of customer data intelligence
- Flexible roadmap with zero heavy CapEx, avoiding escalating compute fees and high per-seat enterprise license costs
- Scalable agentic template that extends beyond sales into operations, finance, legal, and partner management
- Option to resell Caia to end customers, creating a new recurring revenue stream