Alter Ego offers a Virtual Try-On (VTO) technology that utilizes production data to create accurate 3D simulations of clothing on personalized avatars, allowing shoppers to visualize fit and size in real-time. This technology addresses the high return rates in online fashion retail, which are primarily due to sizing and fit issues, by enhancing customer confidence and satisfaction during the shopping experience.
Funding
$840K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online fashion retail suffers from high return rates, with a significant portion attributed to sizing and fit issues, leading to customer frustration and financial losses for brands. Current solutions often lack the precision needed to accurately represent how clothing will look on individual body types.
Solution
Alter Ego provides a virtual try-on (VTO) technology that addresses the challenges of online apparel shopping by enabling customers to visualize clothing on personalized 3D avatars. The technology uses brands' standard production data, including sewing patterns, gradings, and fabric information, to create high-fidelity, real-time simulations of garments in various sizes. Shoppers can create avatars using a picture or a set of questions, achieving a high degree of measurement accuracy. This allows customers to assess fit and size, increasing their confidence in purchase decisions and reducing the likelihood of returns.
Target Audience
The primary target audience includes online clothing brands seeking to reduce return rates and enhance customer satisfaction, as well as shoppers looking for a more accurate and personalized online shopping experience.
Features
- Avatar creation from a single full-body picture or a set of questions, with 97% accuracy on measurement extraction
- Real-time 3D clothing simulation based on standard production data (sewing patterns, gradings, and fabric properties)
- Automatic processing of production data using AI-based technology
- Integration via a Shopify application or a universal plug-in, customizable to fit brand aesthetics
- Visualization of all available sizes on a personalized avatar
- Algorithms that match extracted measurements to size charts for accurate size recommendations