Allura provides street-by-street retail intelligence and market maps for Europe’s leading high-street shopping destinations, covering 25+ cities and 45+ prime streets. The firm combines verified retailer movement data with price-point segmentation to help clients understand micro-locations and tenant mix. Subscribers access interactive maps and quarterly historical editions through a full-access platform.
Funding
Funding not disclosed
Founders
Product
Problem
Retail real estate professionals lack a reliable, granular view of tenant composition and retailer movements across Europe’s prime high streets. Traditional market reports are often aggregated at the city level, obscuring micro-location dynamics such as brand clustering, vacancies, and shifts in luxury versus mass-market positioning. This opacity hampers informed decisions on site selection, leasing strategy, and competitive benchmarking.
Solution
Allura is an independent advisory firm that delivers verified, street-by-street retail intelligence across Europe’s leading high-street destinations, including Alpine and Mediterranean resorts. Its Market Maps platform provides complete key plans showing every storefront on each prime street, with retailer movements confirmed on the ground and updated quarterly. Each brand is segmented by verified average SKU price points into consistent Luxury, Premium, and Mass-Market categories, enabling objective tenant-mix analysis. Subscribers can browse historical quarterly editions, download maps side by side, and track how any street evolves over time, all through an interactive, searchable digital platform.
Target Audience
Primary customers are retail real estate professionals, including investors, landlords, developers, and retail brand expansion teams, who need precise, current intelligence on Europe’s premier high-street locations.
Features
- Complete key plans for 25+ cities and 45+ prime streets, including Paris, London, Milan, and St. Moritz
- Every storefront identified and mapped, showing neighboring retailers, brand clusters, and prime pitches at a glance
- Price-point segmentation with verified average SKU prices per brand and consistent Luxury, Premium, and Mass-Market thresholds
- Quarterly updated editions with confirmed openings and retailer movements verified on the ground
- Full Access subscription enables browsing all past editions, side-by-side downloads, and comparison of changes across time
- Interactive map interface allowing instant understanding of micro-locations and tenant mix evolution