Allt connects content viewed on a primary screen to relevant apps and websites on a secondary device. It surfaces contextual links for social engagement, information, and e-commerce, eliminating manual searches and enhancing viewer monetization.
Funding
$10K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Viewers often need to manually search for information, products, or social connections related to the content they are consuming on their second screens. This fragmented experience disrupts engagement and creates friction in accessing relevant digital content and commerce opportunities.
Solution
Allt provides a patented technology that seamlessly connects content being viewed on a primary screen (e.g., TV) to applications and websites on a viewer's secondary device (e.g., smartphone or tablet). By analyzing content metadata and viewer interactions, Allt surfaces contextually relevant links for social engagement, information retrieval, and e-commerce directly on the secondary device. This eliminates the need for manual searching, enhancing the overall entertainment experience and creating new pathways for viewer engagement and monetization. The platform operates with a PII-free approach, focusing on content-level analytics rather than individual user tracking.
Target Audience
Primary customers are content creators, broadcasters, streaming platforms, and advertisers seeking to enhance viewer engagement, drive e-commerce, and monetize second-screen interactions without compromising user privacy.
Features
- Patented methodology for real-time content-to-app connectivity across primary and secondary screens.
- Contextual linking engine that surfaces relevant social profiles, informational content (e.g., Wikipedia, IMDb), and e-commerce opportunities based on viewed media.
- API gateway for integration into existing video players and content delivery systems with minimal workflow modification.
- Configurable connection management, allowing content providers to select and control which external platforms and commercial partners are linked.
- PII-free analytics framework that tracks engagement metrics at the content, player, and device level, with optional aggregated demographic data (age, gender, general location).
- Secure data transmission utilizing encryption to protect viewer activity and prevent unauthorized access.
- Affiliate pathway and advertising placement capabilities to enable direct revenue generation from viewer engagements.
- IoT integration for expanding viewer experiences by controlling connected home devices based on content cues.