Alltrue curates and delivers seasonal boxes filled with sustainable and socially-conscious products, providing members with a value of over $250 for a subscription fee of $69.95. The platform also features an exclusive Add-On Market with over 700 ethical products at discounted prices, addressing the need for accessible, eco-friendly consumer goods.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking ethically sourced and sustainable products often face challenges in discovering and accessing a variety of options at affordable prices. Many individuals are unaware of brands that prioritize fair labor practices and environmentally friendly production methods.
Solution
Alltrue provides a curated subscription service delivering seasonal boxes filled with sustainable and socially conscious products. Members receive a selection of full-size items, often with customizable options, representing a value significantly higher than the subscription cost. In addition to the seasonal boxes, Alltrue offers members exclusive access to an Add-On Market featuring a wide range of ethical products at discounted prices, as well as an Essentials Shop with sustainable everyday items. The service aims to make discovering and supporting businesses that prioritize fair wages, ethical production, and environmental responsibility more accessible and convenient. Alltrue also produces content, including a print magazine and podcast, to educate and inspire intentional living.
Target Audience
The primary audience consists of consumers interested in discovering and purchasing sustainable, ethically sourced products and supporting businesses with a commitment to social and environmental responsibility.
Features
- Quarterly subscription box containing 6-8 full-size, socially conscious products
- Customizable product options for annual members
- Exclusive access to the Add-On Market with over 700 ethical and sustainable products at discounted prices
- Curated Essentials Shop featuring sustainable alternatives for everyday items
- Premium print magazine, "All Good Things," with content focused on intentional living
- "Meet Us Here" podcast featuring stories from the Alltrue community
- Partnerships with brands that prioritize fair wages, ethical production, and environmental responsibility