Alltold provides tools to measure representation across media content, including film, television, and advertising. The platform offers insights to ensure content reflects target audiences consistently and effectively. It also supports Generative AI platforms in creating relevant and resonant synthetic media.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack quantifiable data on representation in their video advertisements, making it difficult to assess cultural relevance and optimize ad effectiveness. This absence of measurable insights hinders efforts to authentically connect with diverse audiences and maximize marketing ROI.
Solution
Alltold Insights for Ads uses responsible AI to analyze video advertisements, detecting and annotating individuals across six identity dimensions: age, body size, gender expression, observed sexual orientation, skin tone, and visible disability. The platform provides measurable screen time analytics, enabling brands to understand the representation within their ads. By quantifying inclusion, Alltold helps brands enhance cultural relevance, improve ad effectiveness, and increase brand perception and purchase intent. The insights allow brands to set goals, correlate representation with performance, and measure progress over time.
Target Audience
The primary customers are brands and advertising agencies seeking to enhance cultural relevance, improve ad effectiveness, and increase brand perception by measuring and optimizing representation in their video advertisements.
Features
- AI-powered detection and annotation of individuals in video ads across six identity dimensions
- Screen time analytics for each identity attribute, providing quantifiable measures of representation
- Aggregated metrics for entire media collections, enabling comprehensive analysis
- Baseline creation to establish a starting point for measuring progress
- Reporting tools to track progress towards representation goals
- Identification of opportunities to more authentically reach new or existing audiences