Allstora is an online bookseller specializing in curated fiction and nonfiction titles organized by genre and identity categories, including extensive sections for various sexual and gender identities. The company operates several themed book clubs featuring celebrity curators and offers authors double the industry standard royalty rate on sales. They aim to build community around literature while providing a more equitable platform for underrepresented creators.
Funding
Funding not disclosed
Founders
Product
Problem
Authors often receive a disproportionately small share of revenue from book sales compared to traditional retailers. This disparity can lead to financial instability for authors, especially those from marginalized communities, hindering their ability to create and share their stories.
Solution
Allstora is an online bookstore and book club platform designed to address income inequality in the publishing industry. By purchasing books or joining a book club through Allstora, customers directly support authors, ensuring they receive double the royalties compared to standard retail models. Allstora focuses on amplifying the voices of marginalized communities by curating diverse book selections and exclusive content. The platform offers a variety of book clubs, including those curated by celebrities and experts, each delivering a selected book and exclusive perks to members monthly. Allstora aims to foster a community around literature while promoting economic justice for authors.
Target Audience
Allstora primarily targets readers who value supporting authors, especially those from marginalized communities, and who are interested in joining curated book clubs or discovering diverse literary voices.
Features
- Online bookstore offering a wide selection of books across various genres and communities
- Book club subscriptions featuring curated selections and exclusive content delivered monthly
- Focus on amplifying marginalized voices, including LGBTQ+, Black, Indigenous, and other underrepresented authors
- Author-centric model ensuring authors receive double the royalties compared to traditional retailers
- Curated book clubs led by celebrities, experts, and community leaders
- Option to shop books by community, including sexual identity, gender identity, and racial identity
- Philanthropic campaign to distribute LGBTQ+ books to communities in need