Better is a digital financial concierge service that manages personal finance tasks such as mortgages, insurance, and investments by leveraging a proprietary system to identify optimal market conditions for savings. Clients benefit from reduced fees and interest rates, with a commitment to no charges if savings are not achieved.
Funding
$155M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.



SFounders
Product
Problem
Managing personal finances, including mortgages, insurance, pensions, investments, and loans, can be time-consuming and complex, often resulting in individuals missing opportunities to optimize their financial conditions. Monitoring market conditions and identifying potential savings across various financial products requires specialized knowledge and constant attention.
Solution
Better provides a digital financial concierge service that leverages technology to streamline and optimize personal finance management. The platform automates the process of identifying optimal market conditions for various financial products, such as mortgages, insurance, and investments. By continuously scanning the market, Better identifies opportunities for users to reduce fees, interest rates, and management fees across their financial portfolio. The service aims to save users time and money by proactively managing their finances and ensuring they receive the best possible terms.
Target Audience
The primary target audience consists of individuals who find managing their personal finances time-consuming or complex and are looking for a service to automate the process of optimizing their financial conditions.
Features
- Automated scanning of market conditions for mortgages, insurance, pensions, investments, and loans.
- Identification of opportunities to reduce fees, interest rates, and management fees.
- Personalized recommendations for optimizing financial products.
- Proactive management of financial tasks on behalf of the user.
- 30-minute Zoom consultation to understand client's financial situation and goals.
- WhatsApp confirmation for executing recommended changes.